Gregg Wilhelm has a reputation. And it’s an enviable one. Mr. Wilhelm is known as the go-to literary guy in Baltimore. Executive director of CityLit Project, a local non-profit literary arts organization, and director and editor-in-chief at Apprentice House, an independent book publishing company at Loyola College, Mr.Wilhelm considers the author as his or her own self-publishing “company.” In other words,the author owns the copyright. The author pays for producing his/her work. The author may be required to manufacture a certain number of books. The author can hire an artist to design the book. There are firms that do marketing and publicity.
One author reportedly spent $40,000 to produce her self-published book. Another author says he talked to a “book shepherd” who charges $20,000 to guide authors through the process. “It’s a buyer beware situation,” says Mr.Wilhelm.
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